Meet our Leadership Team.

  • The Standard Institute was founded on the belief that leadership changes lives. Our leadership team is united by a shared commitment to helping teen boys discover their potential, develop confidence, and build the discipline, ownership, and readiness needed to lead in their homes, schools, and communities.

    Together, we are committed to creating a leadership program where brotherhood, accountability, and real-world experiences inspire the next generation to raise the standard.

  • A smiling African American man with short curly hair, wearing a white shirt, stands against a dark blue textured background.

    Terrance Watson

    Founder + Executive Director
    The Standard Institute

  • Display of various small guitars hanging on a wall in a music store, colorful and arranged in rows.

    Sean Alexander

    Board Member
    Board Chair

  • A woman with long orange hair, wearing a red jacket over a black shirt, posing against a dark textured wall, smiling, with her eyes closed, and hand touching her face. She has gold jewelry including a necklace with the word 'F**Y' and earrings.

    LaToya Farr

    Board Member
    Treasurer

  • A woman with light brown hair smiling, wearing a black blouse, beige blazer, gold earrings, and a necklace, against a dark blue background.

    Maria Martinez

    Board Member
    Secretary

Ready to Raise The Standard?

If you're looking for a leadership program that will challenge your son to grow through brotherhood, leadership development, and real-world experiences, we'd love to connect with you.

Explore the CREED Leadership Program or contact us to learn how The Standard Institute is helping teen boys throughout The Woodlands and the surrounding communities build Discipline, Ownership, and Readiness.

Questions? Contact us at info@thestandardinstitute.org

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